marketing, distribution & technology
marketing, distribution & technology
Your podcast should stand out with visually compelling art. From cover art to custom episode visuals, graphics that reflect your podcast’s personality are essential. Branded elements like logos, typography, and color schemes will create a cohesive look across all platforms in sync with your brand book.
We’ll simplify the technical side of podcasting by helping you arrange hosting, SEO, and distribution through all relevant platforms. We’ll guide you in setting up a site, ensuring discoverability and building audience engagement. We’ll configure hosting services to publish episodes across major platforms like Apple Podcasts and Spotify and if you do video, YouTube.
Social distribution and paid-for media are essential to creating reach. Engaging video or audio snippets from your episodes, posted on Instagram, LinkedIn, and X, will attract new listeners. We’ll also advise on paid advertising strategies, helping you target the right audiences.
Podcast analytics are essential for understanding your audience and optimising your approach. Beyond basic metrics like downloads, listener retention, geographic location, and device usage, you’ll gain insights into who your listeners are and how they engage. It’s an emerging area and we’ll help you plan which analytics tools and services to use and integrate it into your business goals.