Interviewing Like a Pro: How to Get the Most Out of Your Podcast Guests

A great interview is oldest and still the most impactful format in podcasting, delivering valuable insights and memorable moments. But effective interviewing is both an art and a skill that requires preparation, strategy, and adaptability. Here’s how to get the most out of your podcast guests and create interviews that resonate with your listeners.

Research Guests Thoroughly

A well-researched host sets the stage for an engaging and meaningful conversation. Dive Into Their Background: Study your guest’s professional history, recent projects, and public appearances. Explore Their Work: Read articles, watch interviews, or listen to their previous podcast appearances. Understand Their Expertise: Identify key areas where they bring unique insights that align with your audience’s interests.

By doing your homework, you’ll show your guest that you value their time and create a stronger rapport.

Plan Questions Strategically

Thoughtful questions are the backbone of a great interview. Start Broad, Then Go Deep: Begin with general questions to ease your guest into the conversation, then dive into specific topics. Focus on Storytelling: Ask open-ended questions that encourage guests to share stories, such as, “Can you tell us about a time when…” Avoid Overused Questions: Bring fresh perspectives to the conversation by avoiding clichés and asking questions tailored to your guest’s expertise.

A mix of prepared questions and organic follow-ups ensures a structured yet dynamic interview.

Create a Comfortable Atmosphere

Guests perform best when they feel at ease. Pre-Interview Chat: Spend a few minutes before recording to break the ice and discuss the flow of the episode. Share the Agenda: Let your guest know the main topics and any specific questions you plan to ask. Minimize Interruptions: Ensure a quiet recording environment and a clear recording process to avoid distractions.

Building trust and comfort allows your guest to open up and share more freely.

Listen Actively and Follow Up

The best interviews feel like natural conversations. Be Present: Focus on your guest’s answers rather than your next question. Active listening leads to more insightful follow-ups. Probe for Details: If your guest shares something intriguing, dig deeper with follow-up questions like, “What happened next?” or “How did that impact your approach?” Stay Flexible: Be willing to deviate from your script if the conversation takes an interesting turn.

Authentic curiosity makes your interviews more engaging and helps uncover unique perspectives.

Keep Your Audience in Mind

While the interview is centered on your guest, the ultimate goal is to deliver value to your listeners. Anticipate Audience Questions: Consider what your audience would want to ask the guest and incorporate those into your script. Simplify Complex Ideas: If your guest discusses technical or niche topics, ask them to explain in simple terms to keep the conversation accessible. Highlight Key Takeaways: Summarize important points during the interview to reinforce their value for listeners.

Balancing your guest’s expertise with your audience’s interests creates a compelling and relevant episode.

Wrap Up with Impact

End the interview on a high note to leave a lasting impression. Ask for Final Thoughts: Give your guest the opportunity to share additional insights or advice, favourite books or reading. Promote Their Work: Let your guest mention any upcoming projects, books, or events. This demonstrates goodwill and encourages them to share the episode. Express Gratitude: Thank your guest sincerely for their time and insights, both during and after the recording.

A strong close leaves your guest feeling appreciated and increases the likelihood they’ll share your podcast with their audience.

Post-Interview Best Practices

Your work isn’t done once the recording stops. Edit Thoughtfully: Ensure your guest sounds their best by removing filler words or awkward pauses while maintaining the natural flow of the conversation. Share the Episode Early: Provide your guest with a preview link or promotional assets before the episode goes live Stay Connected: Maintain the relationship by thanking them publicly on social media and staying in touch for future collaborations.

Treating your guest well after the interview enhances your reputation and builds lasting connections.

Conclusion

Interviewing like a pro requires preparation, adaptability, and a genuine interest in your guest’s story. By researching thoroughly, asking thoughtful questions, and creating a comfortable atmosphere, you can craft interviews that deliver value for your audience and leave a positive impression on your guests. Mastering these skills will not only elevate your podcast but also build your reputation as a host who fosters insightful, engaging conversations.